Now, the two companies see greater value in folding the Toplife venture into Farfetch's business in China, effectively merging these previously separate operations under the Farfetch brand, with JD.com handling the logistics. However, JD.com continued to run its own luxury ecommerce platform Toplife.

JD.com became one of Farfetch's largest stakeholders when the partnership was first formed, investing $397 million into the company. Now, Farfetch and JD.com have agreed to expand their partnership to provide what they describe as the 'Premier Luxury Gateway to China' for luxury brands. Since then it has since leveraged JD.com's logistics, technology, and marketing capabilities in China, as well as its insights into the behaviors of China's luxury consumers. In 2017, the fashion unicorn formed a strategic partnership with Chinese ecommerce company JD.com. Farfetch, whose business in the Asia-Pacific region accounts for roughly one-third of its total sales, feels this urgency more than most.įarfetch entered the Chinese market three years ago, setting up offices in Hong Kong and Shanghai. With the Chinese market growing at an unprecedented rate in recent decades, global brands have quickly realized the importance of developing a comprehensive China strategy. Farfetch, the London-headquartered online luxury fashion retail platform, is on a mission to become the leading luxury ecommerce company in China.

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